From the start RITTER realized that faced with a choice between a bag that was functional but dull, and another which was functional and chic; people would go for the functional chic.

What is a bag? You put something in it, close it up, and carry it. How exciting is that – on a yawn scale of 1 to 10, this rates about 9.5. In 1996, RITTER™ had the vision to change all that and make bags that were not only superbly functional but also very stylish.