The purpose of the James Hill Ukulele Initiative (JHUI) is to promote and celebrate the ukulele. The JHUI facilitates the teaching and enjoyment of music through educational outreach activities and continuing education programs. The JHUI advocates the use of the ukulele as a platform for music literacy and supports the growth and creation of new ukulele repertoire and approaches to performance.

Ukulele in the Classroom is a methodical approach to developing music literacy skills in a range of learning environments including elementary and middle school classes, interest groups, continuing education classes, summer camps and private study. The series features over seventy-five carefully crafted arrangements of traditional music from around the world, works by great classical composers and popular songs, each reinforcing elements of an ever-expanding skill set. Above all, Ukulele in the Classroom is intended to engage students in a process that develops authentic musicianship and positive attitudes toward music.