GoPro is an American brand of high-definition personal cameras, often used in extreme action video photography. They are known for being lightweight, rugged, wearable or mountable in unusual places such as outside planes, cars, boats or army tanks.

The company that develops, manufactures and markets the cameras and equipment is privately owned Woodman Labs based in San Mateo, California.

{.right} The company was formed by Nick Woodman. Woodman said he was inspired to start the company following a 2002 Australia surfing trip in which he was hoping to capture quality action photos of his surfing, but could not because amateur photographers could not get close enough, or obtain quality equipment at accessible prices. His desire for a camera system that could capture the professional angles inspired the ‘GoPro’ name.