A native of New Zealand, Tim Brown was always well versed in the magical qualities of merino wool. Inherently curious, he began asking himself why such a remarkable, sustainable resource was virtually absent in the footwear industry. And with that spirit of wonder, the Allbirds journey began.

It starts with better materials, continues with better design, and carries through to better factories and shipping methods. Because we think our planet deserves better. Less waste and pollution. More thoughtfulness and accountability. That sounds better, doesn’t it